Amazon Ads Campaign Optimization Certification
After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
Increase budget for the lower-performing campaigns to continually drive traffic to your products
Use more general keywords for the lower-performing campaigns to continually drive traffic to your products
Reallocate your ad budget from lower-performing to the higher-performing campaigns
Correct Answer
Reallocate your ad budget from lower-performing to the higher-performing campaigns