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Question 131 of 151
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AI-Powered Performance Ads Certification
Which of the following is considered a best practice when using Performance Planner?
Check-in on forecasts on an annual basis, as data can be skewed when it’s close to an industry’s peak seasonal period.
Use Performance Planner most during non-seasonal periods, as data may be less accurate in times of change.
For maximum impact, create an annual forecast at the start of the fiscal year to determine budgets.
When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts.
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