What kinds of factors contribute to an optimization score recommendation being surfaced in an account?

Question

Accepted Answer

Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective

Answer

The results of algorithms which identify the changes that would lead to the largest increase in campaign spending, irrespective of performance impact

Answer

When advertisers need to expand their business objectives, recommendations surfaced.

Answer

Every type of recommendation is surfaced for every individual and manager account.