AI-Powered Performance Ads Certification
How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?
Build value rules based on audiences known to visit a local store.
Use a Maximize conversions bidding strategy to drive conversion volume.
Create a Maximize Clicks bidding strategy to drive website traffic volume.
Create a strategy of importing offline values by using enhanced conversions for leads.
Correct Answer
Create a strategy of importing offline values by using enhanced conversions for leads.