What efforts should digital leaders prioritize in order to support Google’s AI?

Question

Accepted Answer

Build capabilities in key areas such as high-quality data and a skilled workforce.

Answer

Build highly specified silos within their organization to allow for specialization and multiple budget owners.

Answer

Create firm budget processes to solidify digital marketing as an organization’s cost center.

Answer

Coach teams to avoid experimentation in order to eliminate risk and keep performance stable year-over-year.