AI-Powered Performance Ads Certification
Leverage AI bidding strategies, Performance Max, and automated ad creation
151 practice questions
Page 6 of 8
For developing image assets that are effective, which of these is a best practice that should be followed?
4 answer options
Which insights do advertisers typically use to discover consumer interest and category growth trends?
4 answer options
What characterizes conversion delay?
4 answer options
In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance?
4 answer options
A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?
4 answer options
What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
4 answer options
Which value definition is commonly used in value-centric measurement strategies?
4 answer options
Why is it important to uncap budgets to fully capture the benefits of Google’s AI?
4 answer options
How does a test-and-learn mindset help marketers achieve success with Google’s AI?
4 answer options
Which match type is the default match type to which all keywords are assigned?
4 answer options
Which is a best practice that should be used when creating an account structure designed to improve AI-powered solutions’ performance?
4 answer options
What’s a best practice when using Performance Planner?
4 answer options
What’s a common type of value definition used in value-centric measurement strategies?
4 answer options
A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)
4 answer optionsMultiple correct
A digital marketing manager working with a national insurance provider hopes to support AI using first-party data. Before they can start using the data, what question do they need to answer?
4 answer options
How can Explanations be used to help improve campaign performance?
4 answer options
A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
4 answer options
A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
4 answer options
What’s the purpose of uncapping budgets to fully capture AI’s benefits?
4 answer options
Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?
4 answer options