AI-Powered Performance Ads Certification
What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
Create a new CPA or ROAS goal for Performance Max campaigns to achieve.
Keep Performance Max budget limited to 10% of other campaigns’ budgets.
Run the Performance Max experiment for one to two weeks before evaluating results.
Optimize Performance Max to a comparable CPA or ROAS target to other campaigns.
Correct Answer
Optimize Performance Max to a comparable CPA or ROAS target to other campaigns.