AI-Powered Performance Ads Certification
Leverage AI bidding strategies, Performance Max, and automated ad creation
151 practice questions
Page 2 of 8
Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)
4 answer optionsMultiple correct
How are potential new customers identified through a Performance Max campaign?
4 answer options
A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?
4 answer options
A chain of sporting goods stores wants to boost the value of its Google Ads campaign with a value-based bidding strategy. What should its first step be?
4 answer options
If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them?
4 answer options
If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?
4 answer options
An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?
4 answer options
What’s the default match type for all keywords?
4 answer options
Which of the following is regarded as a best practice for creating a campaign experiment?
4 answer options
What are Responsive Search Ads good for?
4 answer options
Which of these tools can equip marketers to drive higher performance in a value-based bidding strategy?
4 answer options
A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?
4 answer optionsMultiple correct
What’s the use in running a true A/B test with experiments?
4 answer options
An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers. What value do these experiments have for organization?
4 answer options
An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location. What should its marketing team establish as a goal when creating its Performance Max campaign?
4 answer options
A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?
4 answer options
When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?
4 answer options
What value is gained by utilizing broad match keywords?
4 answer options
If you’re leading a marketing team and your team’s goal is to support Google’s AI, which of these steps should you prioritize?
4 answer options
Which of these AI-powered solutions provides the most channel and inventory coverage of any Google Ads campaign?
4 answer options