AI-Powered Performance Ads Certification
A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?
Develop a volume-based Smart Bidding strategy across all campaigns
Develop a big list of negative keywords to prevent traffic from uninterested customers
Develop a value-based Smart Bidding strategy in the store’s top two campaigns.
Develop a strong, goal-based measurement and attribution strategy
Correct Answer
Develop a strong, goal-based measurement and attribution strategy