A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?

Question

Accepted Answer

The data comes straight from their customers, which makes it high-quality for this purpose.

Answer

The data can be replicated with ease by different teams in their organization.

Answer

The data is a powerful indicator of industry-wide performance for machine learning.

Answer

The data is comparable to competitors’ data and can thus be used to gauge others’ performance.