What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

Question

Accepted Answer

Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

Answer

Add search terms that are not leading to many clicks as negative keywords

Answer

Add sitelinks to your ads to make them even more prominent

Answer

Make sure all of these search terms are included as keywords, regardless of relevance