Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”

Question

Accepted Answer

People who see Karen’s site in relevant organic search results often click through to her site

Answer

Karen’s ads often show below her organic results for the search query

Answer

Karen’s ads don?t often show for the search query

Answer

Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’