Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
Correct Answer
Change the ad delivery method from “Accelerated” to “Standard”
Why is this the correct answer?
To maximize her budget throughout the entire day, Mary should change the ad delivery method from Accelerated to Standard. Standard delivery spreads ad impressions evenly across the full day, ensuring budget is not exhausted in the morning hours. Since Mary campaign consistently meets its daily budget, it is likely running out of budget too early if set to Accelerated — which spends as fast as possible. Switching to Standard delivery means Google paces ad spend so her ads remain active throughout the day, capturing traffic at all hours rather than going dark mid-afternoon.
Why are the other options incorrect?
Change the ad delivery method from “Standard” to “Accelerated”
Switching to Accelerated delivery would make the problem worse — it spends the budget as quickly as possible, meaning the campaign would exhaust its budget even earlier in the day.
Segment her campaign performance by time of day
Segmenting performance by time of day is a useful analysis tool but does not change how the budget is spent throughout the day — it is a reporting action, not a delivery change.
Increase her daily budget
Increasing the daily budget would allow more total spend but does not solve the pacing problem — with Accelerated delivery, a bigger budget would simply run out later rather than spreading evenly.
Real-World Example
A florist running a daily budget of 50 on Accelerated delivery found ads going offline by 2pm. Switching to Standard delivery spread spend across the full day, increasing evening conversions by 28% as the ads were now visible during after-work browsing hours.