Google AdWords Fundamentals
Core Google Ads concepts including Quality Score, Ad Rank, and campaign structure
139 practice questions
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Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website,
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What’s the benefit of having multiple ads in an ad group?
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Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
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Which client would you advise to advertise on the Google Search Network?
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On the Google Display Network, your ad is eligible to show on a webpage if your:
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When someone clicks your ad, the actual amount you’re charged will be:
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You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:
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How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign
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Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
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Which is a benefit of advertising online with Google Ads?
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What happens as a result of a search campaign consistently meeting its daily budget?
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Each campaign in your Google Ads account should have a single:
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Which is a benefit of advertising online?
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A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?
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An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?
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Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
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You would advise a client that’s launching a new product line to advertise on the Display Network because she can
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Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if h
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How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?
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Which of these metrics is especially important to clients who are running a branding campaign?
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