Which client would you advise to advertise on the Google Search Network?
Correct Answer
Bill, who wants to reach people looking for plumbing services
Why is this the correct answer?
Bill, who wants to reach people looking for plumbing services, is the ideal client for the Google Search Network. The Search Network captures users with active, high-intent queries — people who are already searching for a specific service right now. Plumbing is a demand-driven service where timing is critical: a person searching emergency plumber near me has immediate purchase intent. The Search Network connects advertisers directly with this in-market audience at the moment of need, making it far more efficient for service businesses than display or social advertising.
Why are the other options incorrect?
Jim, who wants to reach people on social networks interested in poetry
Jim wants to reach people on social networks interested in poetry — social interest targeting is better suited to platforms like Facebook or Twitter, not Google Search.
Suzy, who wants to reach people browsing travel websites about China
Suzy wants to reach people browsing travel websites about China — this is a passive browsing behaviour better served by Display Network placements, not active search.
Carol, who wants to reach people watching YouTube videos
Carol wants to reach people watching YouTube videos — YouTube advertising is part of the Display/Video Network, not the Search Network.
Real-World Example
A local plumbing company in Birmingham runs Search Network ads for keywords like boiler repair Birmingham and emergency plumber. With a £30/day budget, they average 8 qualified calls per day at £3.75 per lead — a far better ROI than their previous Yellow Pages listing at £200/month with 2 calls.