Google AdWords Fundamentals
Core Google Ads concepts including Quality Score, Ad Rank, and campaign structure
139 practice questions
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Your ad can show to a potential customers when your targeted language matches:
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Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:
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When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:
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Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
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Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”
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What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand:
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What bidding strategy should you use to maximize the number of visitors to your website?
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Your client wants to improve her ad position. What would you recommend?
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Why would an advertiser use sitelinks?
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If you’d like your ads to show on certain sites across the Internet, you can add these websites as:
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Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
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Which ad extension would you use for an advertiser who has a chain of restaurants?
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Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
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In order to appeal to customers on mobile devices, it’s important to:
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Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?
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Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor
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Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
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How can you see if people are searching for your client’s services during the early morning and evening hours?
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What’s one benefit of creating multiple ad groups?
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When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?
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