Google AdWords Fundamentals
Core Google Ads concepts including Quality Score, Ad Rank, and campaign structure
139 practice questions
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When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get.
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When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your
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What’s a reason to use the “Search Network with Display Select” campaign type?
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You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps c
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Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?
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Keyword Planner can help you build a new Search Network campaign by:
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What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
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You can use Display Planner to see potential webpages where your ad can appear based on your keywords
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Conversion Optimiser can help drive conversions by using your conversion history and:
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What does “converted clicks” measure?
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Which is a benefit of advertising online with Google AdWords?
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Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
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Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to
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You can use Display Planner to:
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A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones.
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You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with ads in mobile apps campaign on the Display Network?
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Negative keywords can help advertisers better target their ads by:
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An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?
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What’s one of the main benefits of using ad extensions
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How are negative keywords different from other keywords?
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