What’s a reason to use the “Search Network with Display Select” campaign type?
Correct Answer
You can pick the exact websites where you want your ad to show
Why is this the correct answer?
You can pick the exact websites where you want your ad to show is the key reason to use the Search Network with Display Select campaign type. This campaign type combines the intent-driven reach of Google Search with selective Display Network placements, giving advertisers control over which websites their display ads appear on. Unlike a standard Display campaign where Google automatically selects placements, Display Select lets you manually choose specific sites relevant to your audience. This is especially valuable when you know exactly which websites your target customers visit, allowing you to avoid irrelevant placements and improve ad relevance.
Why are the other options incorrect?
Your ads only show on the first page search results
Ads showing only on the first page of search results is a bid strategy outcome, not a feature of the Search Network with Display Select campaign type.
You can use one budget to advertise on the Search Network and Display Network
While this campaign type does use one budget across both networks, that is a side effect rather than the primary reason to choose it — a standard Search campaign already handles budgeting without Display.
Your video ads can run on the Search Network
Video ads cannot run on the Search Network at all — video ads require a Video campaign type on YouTube or the Display Network.
Real-World Example
A luxury watch retailer uses Search Network with Display Select to target high-end lifestyle and horology blogs. By picking exact websites like Hodinkee and WatchTime, their display ads reach passionate watch enthusiasts, achieving a 3.2% CTR on display placements compared to 0.4% on automatic placements.