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Google Ads Search Certification

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
Adwords Editor lets users do all of these things except:
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
Arrange the items below in order of hierarchy, beginning with the top level.
Chanara, a senior account manager at a large digital agency, likes having an Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?
Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
Client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her?
Cost-per-thousand impressions (CPM) bidding is only available for:
Dynamic search ads would be most helpful for:
Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
How can Google Ads help you advance your business goals? Select All Correct Responses
How can Google AI help marketers reach potential customers?
How can Smart Bidding with broad match help marketers?
How does Google Ads generate responsive search ads?
How does value-based bidding work?
How many ads should be implemented per ad group?
In which two ways does optimization score help marketers succeed? Select 2 Correct Responses
Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses
Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) Select All Correct Responses
Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.
Match each autobidding strategy to the right campaign goal.
Match the marketing goal to the correct ad extension.
Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?
Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.”
Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
The majority of consumers want ads customized to their:
Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
To optimize a client’s campaign to get the most out of her mobile advertising, you can:
True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.
What are the three main factors that determine ad quality?
What are three benefits of opting-in to apply recommendations automatically? Select 3 Correct Responses
What can you learn from attribution reports?
What is the key value proposition of Google Search campaigns?
What’s a benefit of using Smart Bidding with broad match?
Which are the three required parts of a text ad?
Which attributes describe a good landing page experience? Select All Correct Responses
Which is a best practice for optimizing a landing page for Google Ads?
Which of the following factors wouldn’t change an account’s optimization score?
Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses
Why do search ad extensions matter?
Why would the data for a Search Network campaign show conversions but no view-through conversions?
Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:
You manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Select 2 Correct Responses
You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize.
You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community

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