Search Ads 360 Certification
Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
Historical data is transferring to the new model created.
The model was created during the bid strategies learning period.
There are too many keywords included in the bid strategy.
The number of clicks and conversions falls below the data requirements.
Correct Answer
The number of clicks and conversions falls below the data requirements.