Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Question

Accepted Answer

The number of clicks and conversions falls below the data requirements.

Answer

Historical data is transferring to the new model created.

Answer

The model was created during the bid strategies learning period.

Answer

There are too many keywords included in the bid strategy.