While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?

Question

Accepted Answer

Because they only started the evaluation between one to two weeks.

Answer

Because they only started the evaluation after the fourth week.

Answer

Because they reviewed their performance data after conversion delay cycles had already passed.

Answer

Because they didn’t make any optimizations or adjustments after the bid strategy launch.