Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?

Question

Accepted Answer

Because the number of clicks and conversions falls below the data requirements.

Answer

Because there are too many keywords included in the bid strategy.

Answer

Because the model was created during the bid strategies learning period.

Answer

Because historical data is transferring to the new model created.