Search Ads 360 Certification

What’s the optimal window of time to review the performance of a Search Ads 360 campaign?

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You’re working with a beverage customer who wants to share insights across multiple teams within the company. What tool in the Search Ads 360 platform should you use to share across users?

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Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?

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Where can you apply labels within your Search Ads 360 campaign?

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From what option in the navigation menu of Search Ads 360 can labels be created?

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If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

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Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?

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Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?

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What’s one way you can use custom dimensions in Search Ads 360 to help make business decisions?

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Your client is requesting an overview of their Search Ads 360 performance within a customized date range. What should you share with them?

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If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?

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Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?

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What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

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How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

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Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?

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What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?

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Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?

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Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?

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Your athleisure brand customer wants to know what yoga pants drive the most sales. Within Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

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Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?

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