If you set a target return on ad spend (tROAS) bid strategy in Search Ads 360 and discover that there’s limited consistency and minimal automation after evaluating the strategy’s progress, how might you explain what’s happening?

Question

Accepted Answer

You started the evaluation between one to two weeks.

Answer

You started the evaluation after week four.

Answer

You didn’t make optimizations or adjustments post-bid strategy launch.

Answer

You reviewed performance data after conversion delay cycles passed.