If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

Question

Accepted Answer

By saying that the number of clicks and conversions falls below the data requirements.

Answer

By saying that historical data is transferring to the new model created.

Answer

By saying that the model was created during the bid strategies learning period.

Answer

By saying that there are too many keywords included in the bid strategy.