How many bid strategies can each Search Ads 360 campaign have?

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Last Updated on 12 months ago by School4Seo Team

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Each Search Ads 360 campaign can have only one bid strategy.

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The correct answer is: 1

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Search Ads 360 is designed for centralized campaign management. Allowing multiple bid strategies per campaign would create conflicting signals and hinder optimization. A single strategy ensures consistent and focused bidding across the campaign. This simplifies management and allows for clearer performance analysis. By adhering to one bid strategy, the system can effectively optimize bids based on the chosen goals and data, leading to more predictable and efficient campaign results.