How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

Question

Accepted Answer

Google Ads auction-time bidding optimizes bids in real time, while Search Ads 360 intraday bidding adjusts bids several times a day.

Answer

Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time.

Answer

Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments.

Answer

Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search engines, while Search Ads 360 intraday bidding helps set precise bids for every auction.