You’re working with a customer who wants to invest in a durable first-party data strategy. What should you tell them to do?

Question

Accepted Answer

Offer high discounts in exchange for consumers’ emails to build up a first-party database.

Answer

Change landing page strategy and move email sharing forward to get a higher percentage of emails.

Answer

Start capturing device IDs to mitigate any signal loss from third-party cookies.

Answer

Increase investments in third-party data offerings to complement their current first-party datasets.