Your client isn’t convinced that third-party cookies will be deprecated. What should you say to convince your client otherwise?

Question

Accepted Answer

Chrome is committed to withdrawing support for third-party cookies, and most browsers already restrict and block them.

Answer

First-party data is equally as cost-efficient and simple to implement as cookie-based advertising.

Answer

Data has shown that third-party cookies are no longer effective in capturing real user data.

Answer

Third-party cookies will be staying; but to get ahead, clients should be innovative and look toward first-party data development.