Privacy for Agencies and Partners Certification
Your client has lots of repeat customers and would like your help reaching consumers who will drive the highest conversion revenue in the future. How would you recommend they achieve their goal using Smart Bidding?
Recommend your client use enhanced CPC, as these are the metrics of the future.
Recommend your client double down on lead generation efforts to drive new purchasers.
Recommend your client add smart creatives like RSA to campaigns and ad groups.
Recommend your client use historical purchase data and optimize toward lifetime value (LTV).
Correct Answer
Recommend your client use historical purchase data and optimize toward lifetime value (LTV).