Your client has lots of repeat customers and would like your help reaching consumers who will drive the highest conversion revenue in the future. How would you recommend they achieve their goal using Smart Bidding?

Question

Accepted Answer

Recommend your client use historical purchase data and optimize toward lifetime value (LTV).

Answer

Recommend your client use enhanced CPC, as these are the metrics of the future.

Answer

Recommend your client double down on lead generation efforts to drive new purchasers.

Answer

Recommend your client add smart creatives like RSA to campaigns and ad groups.