Why is Smart Bidding a durable, privacy-safe solution?

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Accepted Answer

It’s a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction.

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It’s an attribution model that values the downstream impact of generic keywords (automatically bids up generic keywords that drive a lot of brand conversions).

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It’s a creative practice that follows all the new best practices for improving ad creative, such as including setting rotation to optimize to conversion, adding all the relevant ad extensions.

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It’s an analytics tool that uses dozens of signals from how users interact with your website. It also enables segmenting users into value segments more effectively than rules-based segmentation.