Why is optimized targeting a good fit for a cookieless world?

Question

Accepted Answer

Because it relies on using first-party data, Google audiences, and machine learning instead of third-party data.

Answer

Because it optimizes Display and Video campaigns to reach users who frequently accept to be tracked through cookies across sites.

Answer

Because it allows the use of third-party cookies without informing the users, while using machine learning algorithms that ensure user privacy.

Answer

Because it was designed to be implemented with Google Analytics 4, which is also well equipped for privacy-safe marketing strategies.