Why can Smart Bidding continue to be effective after the deprecation of third-party cookies?

Question

Accepted Answer

Smart Bidding will remain durable since it’s fueled by combining clients’ conversion data with Google’s machine learning.

Answer

Smart Bidding will continue to be a durable solution given its reliance on the UID 2.0 solution.

Answer

Smart Bidding will continue to be a durable solution given its reliance on first-party cookies.

Answer

Smart Bidding will remain durable because clients will rely on third-party media platforms for bidding.