Privacy for Agencies and Partners Certification
Why are traditional methods of tracking becoming less reliable?
Users are less likely to use their digital devices due to the rise of ad blockers.
Conversion window times have slowly increased over time, sometimes as long as 60 days.
Browsers such as Safari are increasing the ability for advertisers to use third-party cookies to track conversions.
Increasing privacy regulations and technological changes will limit using user data for measurement.
Correct Answer
Increasing privacy regulations and technological changes will limit using user data for measurement.