Why are traditional methods of tracking becoming less reliable?

Question

Accepted Answer

Increasing privacy regulations and technological changes will limit using user data for measurement.

Answer

Users are less likely to use their digital devices due to the rise of ad blockers.

Answer

Conversion window times have slowly increased over time, sometimes as long as 60 days.

Answer

Browsers such as Safari are increasing the ability for advertisers to use third-party cookies to track conversions.