Which of the following statements is true?

Question

Accepted Answer

Smart Bidding drives as many conversions as possible, to maximize your client’s ROI or budget target.

Answer

Every conversion or customer brings equal value to a business. By assigning a value to every transaction, you can improve your CTR.

Answer

Marketers and agencies don’t rely heavily on Smart Bidding to maximize campaign performance.

Answer

Smart Bidding uses third-party data to support your client’s first-party data and drive as many conversions as possible.