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Question 49 of 78
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Privacy for Agencies and Partners Certification
What’s an example of a key benefit of conversion modeling?
Conversion modeling won’t need to adapt to address user behaviors since there’s a one-size-fits-all measurement approach.
Conversion modeling allows advertisers to quantify the impact of marketing efforts when a subset of conversions can easily be tied to ad interactions.
Using conversion modeling ensures that your clients’ measurement will no longer be required to remain privacy-safe.
By using conversion modeling, campaigns and bidding strategies will be better optimized, leading to better campaign results.
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