What’s a recommended way to build a privacy-safe, full-funnel marketing strategy?

Question

Accepted Answer

Build a full-funnel strategy as recommended, then pare it down by removing the most inefficient tactics.

Answer

Create an efficient set of bottom-of-the-funnel tactics to maximize ROAS.

Answer

Start with a few mid-funnel tactics that will lead users to the lower funnel.

Answer

Create a hypothesis strategy that will activate the tactics no matter which funnel you start from.