What should a marketer do when a subset of conversions can’t be tied to ad interactions?

Question

Accepted Answer

Use conversion modeling to provide a more complete picture of their advertising performance.

Answer

Turn to partners who may be able to fill the gaps via fingerprinting and alternative ID solutions.

Answer

Make daily changes to the Smart Bidding campaigns so they’re not waiting long for the algorithm to learn and adjust.

Answer

Don’t buy impressions on browsers or device types where their ability to measure is declining.