How does Smart Bidding drive performance in a privacy-safe way?

Question

Accepted Answer

It uses a client’s account conversion data along with billions of signal combinations to set precise bids in each auction.

Answer

It delivers maximum performance against a client’s goals by filling in any gaps in measurement with third-party cookies and pixels.

Answer

It improves the reach of Display, Video, YouTube, and Gmail campaigns so clients can tap new audience lists across channels.

Answer

It allows clients to reach new consumers using auto-generated Similar Audience lists that they can export to third-party exchanges.