How does optimized targeting find new, high-performing audiences?

Question

Accepted Answer

It builds off of existing targeting inputs, including the client’s first-party data, while being powered by privacy-forward machine learning models.

Answer

It uses Customer Match audiences from other accounts in the same category of the client, leveraging that information to find new users.

Answer

It uses algorithms that collect data from the landing page of the client to find keywords that improve the quality score of the bid.

Answer

It changes some of the campaign settings like geo and language to offer a wider targeting for the audience.