How does conversion modeling benefit a client’s business?

Question

Accepted Answer

Ensures the client’s measurement remains privacy-safe, while fueling more efficient campaign optimization and bidding.

Answer

Deprioritizes users who have a lower reported performance to ensure the campaign is optimized to strong performance.

Answer

Helps marketers identify people who are similar to their converters, so they can reach the entire interest group.

Answer

Helps clients learn from the models by reverse-engineering algorithms and building their own models.