A customer wants to try a new privacy-centric media strategy and is looking for a way to test effectiveness. Which test could you recommend?

Question

Accepted Answer

Use Holdback treatment group to test the new media strategy while the control group remains the same.

Answer

Use Go-dark with the budget of the new media strategy treatment group while the control group remains the same.

Answer

Use 5% Treatment to test gradual budget increments in the new media strategy while the control group remains the same.

Answer

Use heavy-up treatment group to increase the budget of the new media strategy while the control group remains the same.