Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which intent audience solution on YouTube should Myra select for this campaign?

 

 

 

 

The correct answer is: Customer Match and Similar Audiences

TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)? See Question
Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using google ads. He’s got the information needed to create a customer match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the customer match process? See Question
Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (choose 2.) See Question
Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad? See Question
Match each autobidding strategy to the right campaign goal. See Question
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