You’re an advertiser at a large agency, and you want to know how marketing mix work. Which of the following descriptions explains what marketing mix models do?

Question

Accepted Answer

Marketing mix models are an analysis that shows the impact of marketing on a brand’s sales.

Answer

Marketing mix models evaluate a customer’s long-term marketing value to provide a more accurate view of performance.

Answer

Marketing mix models are a way to determine the impact of a specific variable on control and treatment groups.

Answer

Marketing mix models use conversion data to calculate the contribution of each interaction across the conversion path.