Google Ads Measurement Certification
You work with a national beverage distributor who’s launching a new product in a few months. They’d like to promote the product to their existing users and already have their email addresses from a partner site, so they blast information that way. What’s wrong with how they’re promoting the product?
Your customer has used email addresses from a previous company.
Your customer should have emailed all previous users first.
Your customer should have asked for consent.
Your customer should have verified the email addresses.
Correct Answer
Your customer should have asked for consent.