You have a goal of maximizing reach and increasing awareness. To do so, you’re running a Video reach campaign (VRC) to keep your brand top of mind. Before implementing a Brand Lift study, which two considerations should you keep in mind? Select two answers.

Question

Accepted Answer

Lift results aren’t guaranteed because they’re based on surveying people and recording the differences in response rates.

Accepted Answer

Lift isn’t a good always-on metric because lift — over time for the same media — will decrease, which means the media is working.

Answer

Lift results are guaranteed because the test will keep running until there are statistically significant results.

Answer

Lift is a good always-on metric, because it’s a key health indicator for the campaign’s creative assets and it should increase steadily over time.