Which two statements are true about evaluating your existing ad campaigns? (Choose two.) Select All Correct Responses

Question

Accepted Answer

Measurement results should lead to actionable insights; it should inform your decision-making.

Accepted Answer

One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.

Answer

Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.

Answer

When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.